Design for the
Future of Fun

Hello! I’m Daniel, a creative director who designs fun, accessible, and unforgettable experiences for kids.

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Fun. Educational. Accessible.

For nearly two decades, I've worked with brands across every major pro sport in North America, global brands like Nintendo and Star Wars, and purpose-led clients like Canucks Autism Network and BC Parks.  

I build experiences kids love and parents trust. Accessible by design, so every kid can feel they belong.

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Featured Projects & Fun Clients

Turning baseball into a science classroom. Kids learn STEM/STEAM concepts through a Red Sox game.

The Boston Red Sox

Play Ball

Pizza Hut’s BOOK IT! program – a staple reading program reaching over 14 million students annually with results worth celebrating.

Star Wars & BOOK IT!

Read, You Must

Boston Pizza, NHL, MLB,
NBA & more!

Team spirit and community leadership combined to get young sports fans learning and leading in the community.

Game On
Let's Get Power Smart

Curriculum-ready and Indigenous-led design that gets kids excited about sustainability and future careers in clean energy. 

Power Smart for Schools

Brands I’ve Worked With

Testimonials

  • Maria Goncalves, Canucks Autism Network

    “Working with Daniel has been an absolute pleasure. During our collaboration, Daniel has consistently brought creativity, professionalism, and genuine care to every project. What sets him apart is not only his incredible artistic talent, but also his commitment to understanding the needs of the autistic community and creating resources that are as accessible, engaging, and meaningful as possible. We keep being impressed by both the quality of his work and his dedication to creating resources that truly resonate with the people they are designed to support. Daniel has become a valued creative partner, and we are grateful for the care and thoughtfulness he brings to every project. We look forward to continuing to work together on future initiatives that help make our programs and resources more accessible and engaging for the communities that CAN serves.”

  • Lily Takeuchi, PHD, University of Toronto

    “I had the pleasure of working with Daniel Asel for a University of Toronto project to create STEM neuroscience education kits. Working with Daniel was easily one of the best decisions and completely elevated the project. Not only did Daniel do a superb job with the artwork, he truly went above and beyond in engaging with the project. He offered incredible suggestions such as introducing elements of role playing and storytelling to better engage students. I owe the project’s success to Daniel and I recommend him for anyone looking to work with a creative who is passionate and cares deeply about producing high quality experiences for students.”

  • Dr. Poh Tan, STEMedge Inc.

    “Working with Daniel has been, and continues to be a meaningful and collaborative experience. His creativity, dedication, and commitment to core values on STEAM learning for youth shines through in the projects that we’ve worked on together. Daniel’s creative vision brings ideas to life to make learning engaging and fun. Furthermore, he understands the importance of creating content that relates to the learner and their community. Working with Daniel is not just about the final products or passive designs, it’s about a collaborative journey where respect and trust is built first. His approach to being inclusive comes through in his commitment to bringing equity and diversity in his work and professional relationships. Most importantly, he treats every project and client, big or small, with care and kindness.”

Publications:

“Decoding”

Published in the Simon Fraser University Educational Review, Special Issue: Disrupting and decentering dominant science education teaching practices.

Decoding explores how classrooms can become more accessible for neurodivergent students, through empathy and by challenging outdated norms. Written from a neurodivergent lens and with respect to Indigenous research on the subject matter.

View "Decoding"
View Full Issue

Let’s Talk!

Want to create something fun, accessible, and unforgettable for your family audience? Then let’s get started.