My name is Daniel Asel, a creative director specializing in fun and educational design that engages and inspires young audiences.
As a designer and a dad, my mission is simple: to spark a lifelong love of learning through fun, inclusive, and accessible design.
I work with purpose-led brands, educational institutions, government, sports brands, Indigenous communities, and non-profits, with the goal of making a positive impact.
When I design for kids, I turn complex ideas into engaging experiences that help kids learn, belong, and thrive.
Because the future belongs to curious minds.
Relational and fun teaching of STEM/STEAM principles through baseball, connecting everyday science we can observe all around us.
Curriculum-aligned design that promotes youth empowerment, environmental stewardship, Indigenization, art and science.
Helping purpose-led brands make a positive impact with over 14 million students, through literacy and academic goal setting.
Leveraging brand affinity for Boston Pizza and their various brand partnerships to promote active lifestyle and leadership through sport.
Learning through play sets the foundational skills critical to a child’s social and emotional development.
Currently, there is a large gap in the market for fun resources that foster creative problem solving and critical thinking skills in kids. Specifically interactive activities that integrate Science, Technology, Engineering, Art, and Mathematics – all of which are key in supporting future economic and community prosperity.
Furthermore, there is an even larger gap in kids’ content that supports neurodivergent learners. It’s my goal to be part of the solution that addresses this gap.
“Working with Daniel has been, and continues to be a meaningful and collaborative experience. His creativity, dedication, and commitment to core values on STEAM learning for youth shines through in the projects that we’ve worked on together. Daniel’s creative vision brings ideas to life to make learning engaging and fun. Furthermore, he understands the importance of creating content that relates to the learner and their community. Working with Daniel is not just about the final products or passive designs, it’s about a collaborative journey where respect and trust is built first. His approach to being inclusive comes through in his commitment to bringing equity and diversity in his work and professional relationships. Most importantly, he treats every project and client, big or small, with care and kindness.”
Dr. Poh Tan,
CEO & Founder of STEMedge Academy,
2-Time TEDx Speaker
Bringing art and science together to tell a story, Decoding discusses ways in which we can make classrooms more accessible for neurodivergent students through empathy and challenging educational norms.
This is the largest academic journal to date for the SFU Educational Review. I’m proud to be part of such a diverse group of contributors, and encourage all to view the entire journal.
Let’s start a project that not only engages kids, but also transforms education.